Heart in the Age of Mechanical Reproduction
When considering the life of a print, copies become originals. This reversal sets up a heightened awareness of our role as observer, participant and, for some, as photographer. As we see ourselves seeing images, the act of perception completes and thus defines an original image as an event. “Original” pertains to the juncture of viewer and image at a point in time and space—not an attribute of a tangible thing. By embracing this fluid definition of originality and the required reflexive state of mind, a viewer steps outside the cultural laws that govern their own perception. On the threshold between an image’s intentions and an awareness of one’s role as target consumer, the social traits of an image are exposed—socio-economics, race, gender, celebrity, humor and violence among others.
What do you think?